Newroads | Automotive Lifestyle & Launch Photography‍ ‍Commercial Photography · Automotive Brand Content

Great driving roads, interesting cars, good coffee and the people you share the journey with. That's what Newroads is all about.

Newroads is an AI-powered road trip planning app designed to help drivers discover beautiful routes and memorable places along the way.

I was asked to create a series of lifestyle photographs documenting a road trip along the south coast, following a classic Porsche and its owner as they met friends, explored the roads and used the app throughout the journey.

The brief was about capturing the complete experience rather than simply photographing the cars.

By focusing on the locations, people, interactions and small moments along the way, the resulting images helped communicate the lifestyle and sense of community that Newroads wants to bring to its users.

A project that brought together automotive photography, lifestyle storytelling and brand content creation.