WELCOME, this is the story of the 2nd phase.

20 years ago, I co-founded WeAreSeventeen, a motion design studio that went on to work with global brands including Coca-Cola, Microsoft, the BBC, Pepsi, Monster Energy, and Swatch. We became one of the world’s leading studios — but after two decades, I knew it was time for something new.
This is my 2nd phase.
I’ve always had two enduring passions: photography and cars. From childhood Matchbox toys to driving and owning the cars I once dreamed of, the automotive world has always inspired me. Now, I’ve combined that lifelong passion with my two decades of creative expertise to focus on automotive photography and filmmaking.
My work blends cinematic stills, dynamic video, and aerial drone imagery — whether it’s a private commission, a race team weekend, or a manufacturer campaign. Recent projects include shooting the Lotus Emira and Emeya for social media, coverage for DPR Motorsport, and a Chicane Magazine front cover for the Lotus Drivers Club.
The 2nd Phase is about creating striking, story-driven visuals that capture the beauty, performance, and emotion of the automotive world. Get in touch — let’s create something special together.