Analogue Automotive — A Creative Partnership
PHOTOGRAPHY / CONTENT CREATION / SOCIAL MEDIA / DESIGN / MOTION
More Than Just Photography
Analogue Automotive specialises in restoring and reimagining some of Britain's most celebrated lightweight sports cars, combining exceptional craftsmanship with a meticulous attention to detail.
I work closely with founder Steff and his team as an ongoing creative partner, helping communicate that same passion and attention to detail through photography, film, design and social media content.
What began with a shared enthusiasm for cars has developed into a creative partnership that goes well beyond individual photoshoots. From documenting beautifully restored Lotus models to capturing the extraordinary VHPK, my role is to help tell the stories behind the cars, the people who build them and the business itself.
It's a relationship built on understanding the brand, sharing ideas and creating distinctive content that reflects everything Analogue stands for.
From the Workshop to the World
Creating great content is only part of the story. Knowing how, when and where to share it is just as important.
As part of my ongoing relationship with Analogue Automotive and working alongside Rob from Type Magazine, I help plan, create and manage the brand's social media content, bringing together photography, video, storytelling and design to maintain a consistent and engaging online presence.
Working closely with the team at Analogue means I'm able to understand what's happening within the business, identify interesting stories and turn them into content that connects with the people who follow the brand.
Whether it's showcasing a completed restoration, revealing the finer details of a new build or documenting an event, each piece of content has a purpose.
The examples below show a selection of published work alongside real engagement and performance data, demonstrating how considered creative content can help bring a specialist automotive brand to a wider audience.
39,961 VIEWS | 871 PROFILE VISITS | 311 FOLLOWS | 606 SAVES
Instagram carousel · Performance recorded as of October 2026 · Source: Instagram Insights
28,152 VIEWS | 1400 PROFILE VISITS | 609 FOLLOWS | 376 SAVES
Instagram carousel · Performance recorded as of October 2026 · Source: Instagram Insights
16,925 VIEWS | 367 PROFILE VISITS | 96 FOLLOWS | 98 SAVES
Instagram carousel · Performance recorded as of October 2026 · Source: Instagram Insights
Bringing the Brand to Life
My relationship with Analogue extends beyond photography and filmmaking, drawing on more than 20 years of experience in design, animation and creative direction.
As the brand's digital presence continues to develop, I've introduced a distinctive motion graphics style, bringing together animated logos, photography and graphic elements to create a more cohesive visual identity on screen.
These animations add another dimension to the content, giving Analogue a recognisable visual language that can be carried through films, Instagram Reels and other digital communications.
It's a good example of how different creative disciplines can work together to build a stronger and more consistent brand presence.
A Nod to an Icon A Logo Restored & Modified.
When Analogue Automotive introduced its new Classic Service, I was asked to develop a logo that reflected the heritage of the cars at the heart of the business.
The brief was to take inspiration from the distinctive typography of the original Lotus Elise, creating a visual connection to one of the most recognisable names in lightweight British sports car history.
Using that iconic lettering as a starting point, I developed a new Classic wordmark that captures the spirit of the original while establishing its own identity within the Analogue brand.
The result is a simple, considered piece of design that feels familiar to Lotus enthusiasts and sits naturally alongside Analogue's existing visual language.
The images below show the new identity brought to life across a selection of applications.
"Working with Steve has made a real difference to how we approach our content and marketing at Analogue.
He understands what we're trying to achieve, has a genuine passion for the cars and knows how to communicate what makes our business special.
What's particularly valuable is the range of skills he brings. From photography and video to social media, animation and design, he can take an idea and see it through from start to finish.
The quality of his work is consistently excellent, but just as importantly, he's incredibly easy to work with. Having someone we trust to look after the creative side of the business takes a lot of pressure off us."
Steffen Dobke — Founder, Analogue Automotive
One Creative Partner. The Complete Picture.
Photography, filmmaking, social media, motion graphics and brand identity. Different creative disciplines, brought together through one ongoing relationship.
For Analogue Automotive, this means working with someone who understands the business, shares its passion and can take an idea from the first conversation through to the finished content.
If you're looking for a creative partner to help tell your brand's story, I'd love to hear from you.