Lotus Cars | Theory 1

This year lotus showcased its impressive new Concept car, the Theory 1 at their stand at The Goodwood festival of speed. lotus kindly sent me tickets to the Friday and when I arrived I made a beeline for their display because I desperately wanted to get some shots of this amazing piece of automotive design before the crowds took over.

This car has lotus DNA running through it, literally.

(Digital, natural, analogue)

These design principles are what lotus design team lived by when concepting and building this though provoking car. from the centre mounted drivers seat to only using 10 a-surface materials throughout. from haptic controls to binaural audio to help the driver not only become part of the car but feel it too.

Then not to mention the staggeringly lotus aesthetics. lotus if your listening, give me a couple of hours with this beauty in a studio and ill be happy for quite some time.

Its a marvel - and I love it.

0-62 - 2.5 seconds | 1000 BHP | Top Speed 199 MPH | 1600KG